Weber Shandwick Voice Boxx event at the Samsung Experience in the Time Warner Center in NYC

I had the opportunity to attend Weber Shandwick’s Voice Boxx event at the Samsung Experience in NYC on Leveraging Communication as an Innovation and Business Performance Driver. The panel, moderated by Jeff Chu, Senior Editor at Fast Company, included: Bruce Jasurda, Chief Marketing Officer, U.S. Army Peter Land, Senior Vice President of Communications, PepsiCo David Steel – Executive […]

read more

Increasing the effectiveness of marketing.

Increasing the Effectiveness of Marketing Increasing marketing effectiveness is a topic that has been long discussed and has had numerous books and papers written. So why one more? Simple. Times have changed and the definition of effectiveness needs to change along with our view of marketing and adv ertising. As professionals we can be effective […]

read more